t was SS
(Spring Summer)
campaign time.
I was an odd combination of thrilled about shooting wildflowers + overwhelmed with all things digital.
When pondering this pitch, my dreams meandered, “What if we all, including my twenty-something assistants, suddenly lived in a world without iPhones or even electricity? What would everyone do with the inconceivable amount of time we’d have, what primal instincts would we live-up, and what of advanced society would we attempt to maintain?
In the casting,
entered Sophia.
Her eyes lit up when I asked her the question. She answered without hesitation, “I miss ballet and would just dance again!” It hit me, dance is both mankind’s most primal and cultured art.
On the day of the shoot, Sophie could have (!) but did not look at her phone even once. She danced.
This is, no doubt, the view of a post-apocalyptic landscape through a very pink and limited edition pair of Leica x Vivian Westwood binoculars, but I love it.
SHE
owns the boat.
Amy Hixon,
Dylan Bradley, Nick Manousos, Josh Pertler
CAMPAIGNS “BILLBOARDS”and “FUN” COMBINED
Okay, a YACHT-SHOOT!
The location was decided and then, GUY:
“So you can do a cool shoot with a girl on her boyfriend’s boat.”
ME: “Gurrrl, she owns the boat!”